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Fear, Hope, and Love with Electronic Gadgets and the Companies who Make Them February 5, 2008

Posted by Fast Follower in Apple, Blackberry, Dell, Directv, iPhone, iPod, Mac, Marketing, Microsoft, Quicken, Sprint, Verizon.

I wish I could take credit for this theory about why we as consumers engage with companies and their products. But I can’t. This comes from Seth Godin on his blog. It makes me think about many of the posts and comments on PTI about the electronic gadgets and services we all use. After reading Godin’s post, how many of the devices and the device makers fall into the Fear, Hope, and Love categories for PTIers?

What about Apple? Or iPod? Or iMac? Or iPhone? What about PPC-6700? What about Microsoft? Or Windows? Or Office? What about Sprint? What about Verizon?  What about Playstation? What about XBox? What about Slingbox? What about Blackberry? What about Directv? What about Quicken?  What about Dell?

Is there something missing from the 3 categories (fear, hope, love)? Interestingly, many of our posts are about complaints concerning the gadgets or services we use. Might there be another category called “Necessity” for why we buy and use certain gadgets (or continue to use certain gadgets and services while we face constant problems)?