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Fear, Hope, and Love with Electronic Gadgets and the Companies who Make Them February 5, 2008

Posted by Fast Follower in Apple, Blackberry, Dell, Directv, iPhone, iPod, Mac, Marketing, Microsoft, Quicken, Sprint, Verizon.
5 comments

I wish I could take credit for this theory about why we as consumers engage with companies and their products. But I can’t. This comes from Seth Godin on his blog. It makes me think about many of the posts and comments on PTI about the electronic gadgets and services we all use. After reading Godin’s post, how many of the devices and the device makers fall into the Fear, Hope, and Love categories for PTIers?

What about Apple? Or iPod? Or iMac? Or iPhone? What about PPC-6700? What about Microsoft? Or Windows? Or Office? What about Sprint? What about Verizon?  What about Playstation? What about XBox? What about Slingbox? What about Blackberry? What about Directv? What about Quicken?  What about Dell?

Is there something missing from the 3 categories (fear, hope, love)? Interestingly, many of our posts are about complaints concerning the gadgets or services we use. Might there be another category called “Necessity” for why we buy and use certain gadgets (or continue to use certain gadgets and services while we face constant problems)?

Verizon to Open Itself to All Handsets November 27, 2007

Posted by Fast Follower in Sprint, Verizon, wireless carriers.
1 comment so far

Now we’re talking about something!  It looks like Google is already having an impact on some of the mobile service providers. Check out this piece about Verizon opening its service to all handsets next year.  If this occurs, will this be the beginning of a change in the business models of the the wireless carriers like Verizon?

TI – You’ve been predicting the carriers’ demise (mostly Sprint).  But maybe those that try to change could have a new birth.  We’ll see.

Are you listening  Do you hear that Sprint? Do something good for your consumer for a change.